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Critical Reasons to Promote Investments in Your Home

October 8, 2008

Recently, Paige a consumer wrote to me to explain how she added value to her home with the addition of a therapeutic spa in her backyard.

“We’ve been doing a lot of research with our contractor as far as how to add value to our home in case we need to sell. The backyard was the first place we started. One thing I never realized (but was really happy to discover!) was that the simple addition of a spa can increase value and greatly transform the backyard. Plus, even though the economy is in a slump, we justified the purchase by realizing that a spa will not only make our home more valuable, it will decrease our stress and help us cope with these tough times. When we did our research, we found that we could install a relaxing spa that also serves as an underwater gym! Not only does it add aesthetic, calming decor to the backyard, it also includes an extra amenity. Plus it cuts the gym membership costs and our heating bills have averaged only $35/month because it’s so well insulated (I love the eco-friendliness!). If you’re in a similar situation and are looking for ways to transform your backyard, check out Happy Backyard Decorating! ~Paige”

These are critical times in which we need to educate the consumer that adding value to their home via the outdoor living spaces will improve the overall perceived value of their home, so when the housing market rebounds they are positioned properly to sell their home or simply enjoy the increased value. This is the time to promote, advertise and market to your customers to plant a seed of thought, create interest, empower them to act now when times are tough to improve their lives, and improve their bottom line investments.

Since the housing market is in a slump, homeowners are finding new ways to add value to their homes while dressing up their own backyard. According to Barbara Corcoran, contributor, “People are investing more in the back of their property, and the home-improvement boom is driving that engine. A study by the University of Michigan found that consumers value a landscaped home 11.3 percent higher than the same home without good landscaping.”

    Barbara says that less lawn, more trees, outdoor rooms and backyard sanctuaries are important aspects to adding value to your current real estate. “A dining area, dry laid patio, a patch of gravel, a covered patio or an above-grade deck: According to, a landscaped patio raises the value of your home by 12.4 percent. Today’s best-selling improvement is a backyard terrace that abuts the family room.“

    These are selling points when promoting patio furniture & outdoor accessory sales. Who doesn’t want to be proactive in adding value to their homes, during a time when values are slipping away?

    However, it is not enough to simply lay the foundation of a backyard patio, you must also consider placing quality furniture and accessories to create the outdoor living room. Mirror the inside of your home on the outside. Strategically hang drapes around the patio, add the touch of color by placing throw pillows on the furniture and accessorize the tables with appropriate outdoor candles, trays and focal pieces.

    There is nothing that you cannot replicate outdoors that you have inside. The beautiful fabrics that are being used to create outdoor drapes are all weather resistant with a soft hand that softens the exterior setting.

    Help your customers place the finishing touch on their backyard and they will gain much more than added value, they will have a new comfortable environment that they can live in during the year.

    These are my outside views, write a comment and tell me yours…Marcia Blake