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Location Is Your Key To Success!

December 26, 2008

Location, Location, Location, this is the key to your success. Whether you consider the location of a piece of real estate like a home in one of the most desirable places to live, Plymouth Minnesota or Fort Collins Colorado or Irvine California, or the location of a retail store like on Michigan Avenue in Chicago or on 5th Avenue in New York City you can select the best possible location to showcase your casual furniture in your own retail store.  There are specific locations in your store that will attract the attention of your customers so much better than other areas. If you have not taken time to research this you can start right now. Take note of which collection is selling better than the others, where is it positioned in your store? Try moving the least best selling collection to this site and see what happens.

Consider the grocery store, every time you go to the grocery store there are different products featured on the end caps of aisles. These products are strategically placed to grab the customer’s attention. Don’t you take note of what is on special or what product is new or which product is being marketed to gain your attention?  You most likely purchase items that you did not intend to buy simply because they were marketed towards your consideration.

There are many ways to market a collection to the consumer, you can attract notice by lowering the price, by selecting bright colors to attract attention or by marketing the valuable assets of a particular set. Another simple method is to locate a collection in the best location in your store, than contemplate changing this vignette frequently to draw the attention of numerous customers.

Changing out the front displays in stores for each season is common, however, in this more challenging economic time it may be necessary to increase the amount of times that you change to stimulate reaction.

The one thing that I believe is being proactive, flexible and staying in front of your audience is the key to your success.

These are my outside views…Marcia Blake