Take It To The Limit!
As people hunker down in their homes during the cold winter weather, they start thinking about projects that they can do around the house. Now more than ever before the words DO-IT-YOURSELF does not scare most everyone. These cold winter months mean kids and pets spend more time indoors and homeowners may be noticing sun bleached drapes or worn cushions and pillows.
A good way to maximize your marketing efforts is to promote the benefits of indoor/outdoor fabric to the general public. Even designers might be interested to learn that outdoor fabrics are no longer confined to outdoor use. These indoor/outdoor fabrics are available in beautiful colors and patterns that are soft to the touch and resemble the best qualities that we have come to associate with indoor fabric. Yet these new fabrics can handle more than their counterparts. Kids, pets and sunshine can wreak havoc with indoor furnishings.
So encourage the DO-IT-YOURSELF customer and the high end designer to come in to your store to see what fabric you can offer for their next home makeover project.
This is the time to Take It To The Limit, use outdoor fabric on indoor projects and see what a difference it makes!
These are my outside views…Marcia Blake