Sunbrella's Virtual Fabric Showroom

October 29, 2010

Virtual Fabric Selection



In addition to the implementation of the Sunbrella Kiosk for retail stores, Sunbrella has completed the virtual Sunbrella Fabric Showroom. This is an awesome tool for retailers, designers and consumers to choose a fabric, whether you know the pattern by name or number or simply have a specific color in mind. There is a Fabric Quick Search box as well as an Advanced Search option.


Advanced Selection


Although I am pretty familiar with Sunbrella fabric names and numbers, I put the advanced search to the test. I chose which type of fabric use I was interested in,  Upholstery, I selected the color family, Orange/Rust and the style pattern, Texture, that interested me and set the collection choice for all collections. I was pleasantly surprised to see five different alternatives pop up on my screen.


Fabric Coordinates


Once I determined which fabric swatch I liked the best, Marcello Sunset,  I clicked on it. Another window pops up that shows a larger image of the fabric swatch, all of the fabric details: style number, width, repeat, content, selvedge position and recommended uses. Care and cleaning tips, and warranty information is also present. Best of all Sunbrella added recommendations for upholstery, drapery and awning coordinating fabrics with swatches pictured below the main image. This pop up window can be printed or emailed. This is a great tool to use to help select and create the Sunbrella fabrics of your individual choice for your outdoor or indoor setting.


Send Swatch


Sunbrella has created two superb ways to assist a retailer, designer or consumer in selecting just the right outdoor fabric for their specific needs. The Sunbrella Kiosk in the retail store allows you to touch, feel and play with the fabric when deciding on the correct choice for a space. While the online Sunbrella Fabric Showroom adds the virtual application allowing you to be able to coordinate and select fabric no matter where you are. My iPhone is always with me, so I can bring along the virtual Sunbrella fabrics and coordinating patterns when I am shopping for accessories, furniture or even plants for my indoor/outdoor environment. This is a unique way to utilize visual merchandising.

Fabric on the Go


Take a look at the Sunbrella Fabric Showroom and before you know it you will want to update or create your living spaces.


These are my outside views...Marcia Blake