New Products - Company Profiles - Outdura
AT A GLANCE...
Product Categories: 100% Solution Dyed Acrylic Jacquards and Decorative Dobbies for the casual furniture manufacturer, cushion manufacturer, and decorative jobber.
• The Well Traveled Collection blends internationally infl uenced patterns with traditional elegant style woven on Outdura's new tonal stria warps.
• A hip and slightly edgy grouping, High Definition creates a modern feeling and features the trendy gray story.
• Mixing vibrant, fun colors with classic patterns and textures, the Cottage Charm Collection suggests a "collected over time" look and feeling.
• Punch Lines blends transitional patterns with the new two-tone twist yarn for an exciting new direction for Outdura.
Distribution Centers: Hudson, NC/USA
Corporate Address: Shuford Mills, 447 Main Street, Hudson, NC 28638
History of the Outdura brand:
A fifth generation, family owned business, Shuford Mill's Outdura® brand is recognized as an industry leader in 100% Solution Dyed Acrylic performance fabrics. Offering the latest in colors and original designs for today's lifestyles, Outdura® fabrics boast a strong performance story that is suitable for any fabric application-indoor or outdoor, furniture upholstery, cushion, umbrella or drapery. Outdura® fabrics are fade resistant, stain resistant, rot and mildew resistant, breathable and bleach cleanable, and backed by a 5 Year Warranty.
Outdura® fabrics are manufactured in North Carolina and are available on furniture at the retail store level and can be purchased through jobbers, and distributors. Additional information about Outdura® can be found at our website, www.outdura.com
How does Shuford Mills/Outdura differentiate themselves from the competition? Shuford Mills has made the Outdura brand different by creating its own personality in the outdoor world through color, construction, and design work. Not only does the Outdura brand have its own proprietary fiber colors, we've taken our fiber and developed innovative novelty yarns and specialty warps that allow the Outdura product to have a unique look when compared to competing fabrics. Under the direction of "D2"-(D2, LLC) design partners Karen Williams and Brenda Sewell-Bost, Shuford Mills is building on the design team's 25 years of experience in pattern work, color and merchandising. By coupling Outdura's "tool box" with D2's talent, we've created an image in the industry that is well placed and well received by our core customers and their retailers.
Why should companies do business with Shuford Mills?
Design, Quality, and Service: Not only is Shuford Mills committed to creating a new fashion forward product line for the industry each season, we are focused on taking care of our customer. We were the industry's fi rst to offer a fi ve-year warranty on all of our Casual Furniture fabrics and are confi dent in the quality of our product when it is in the consumers' homes. Service to our customer is equally as important as design and quality. As a mill, we are committed to the necessary capital to support the Solution Dyed Acrylic business as well as the lead times which are critical to supporting the outdoor selling season.
posted on: 12/15/2010