Pride Family Brands

Pride Family Brands At A Glance...
Product Categories: Cast aluminum casual furniture under the Castelle and Prestige brands, including deep seating, formal dining, cushioned dining, sling dining and cast dining.

Major Collections:
• GRAND REGENT, with expanded seating proportions, clean vertical vented back design, deep seating and cushioned, padded and sling dining
• ELECTRA, decorative cast elements and a bold louvered back design, handcrafted luxury with traditional styling in deep seating and cushioned and sling dining
• MADRID, capturing the elegance of old-world styling, with open, airy cast backs, gently curved arm supports, and oversized cushion seating or sling designs
• VERANDA, Old world styling incorporating oversized cushioning and delicate wrought aluminum decorative arches with rivets, crescent deep seating, cushioned and sling dining Distribution Centers: Produced in Costa Rica and distributed at the Ft. Lauderdale, Fla.-headquarters facility

Corporate Address: P.O. Box 100936, Ft. Lauderdale, FL 33310

Website: www.pridefamilybrands.com

History
With 30 years in the casual furnishings industry, Pride Family Brands has built a solid reputation as a company offering uncommon artistry and design prowess, combined with a business model that ensures success at retail. All of its cast and tubular furniture designs are handcrafted one piece at a time by skilled craftsmen embracing Pride's culture of passion for two decades. The industry has, likewise, given many nods to the company, awarding it the Design Excellence award four times. With a remarkable 50 patents and 4-6 new designs launched every season, Pride Family Brands has proven its team is comprised of true visionaries.
How do you differentiate yourself from the competition?
Pride Family Brands strives to make outdoor living furniture of the highest quality, embodying their marketing tag line "the finest casual furniture in the world."
"Pride offers its retailers products that exhibit an award-winning collaboration of artistry and leading edge technology in manufacturing year after year," said Jamie Lowsky, CEO. "To protect these designs and processes, we secure patents to further assure our Pride dealers that the products they offer their customers are original designs."
Why should companies do business with you?
"We consistently give specialty retailers great product, superior quality, fast delivery, reliable sell-through, and exceptional margins," explains Rory Rehmert, Vice President, Sales and Marketing. "If you can provide your customer with these fi ve things time and time again, you become a manufacturer with which retailers want to do business and a brand that consumers will seek out and recommend to others." Pride's ability to provide custom orders in a timely manner has been a benefi t many specialty retailers rely upon for their customers. Forty percent of the manufacturer's business is comprised of custom orders. "For those that custom ordering is not an option, our Express Shipment Program has been popular," said Rehmert. "In areas with shorter outdoor seasons, we offer our most popular collections for shipment in a timely manner from our warehouse in Ft. Lauderdale."

posted on: 01/13/2011

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