Casual Living eWeekly - 06/01/09

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June 1, 2009

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	Merchandising Awards 2009 ICFA announces 50th annual Apollo Awards finalists Consumer Confidence Jumps in May National Wildlife Federation publishes Garden Furniture Scorecard Staycations offer opportunity for outdoor furniture sales Fast-Forward

Announcement

Manufacturers and Reps - we need your input!

Win a free iPod just by giving us some retailer feedback.

Casual Living is searching for retailers who are succeeding despite the tough ongoing economic climate. While we are starting to compile our annual Powerhouse 100 Retail Specialist List, we don’t want to miss stores that should be counted among that number or ones to watch for future recognition. We know that manufacturers through their rep groups have a close-up view of which retail customers are strong financially and finding opportunities as a rising retail star.

Please, take a few moments to share the names and locations of five of your retail customers who are consistently good, and five other casual furniture retailers you see as emerging.

To answer the short survey, go to: http://www.zoomerang.com/Survey/survey.zgi?p=WEB22998TAWAW8

Merchandising Awards 2009
Summer Classics has a winning style that should translate into sales. That was the almost unanimous decision of designers and retail editors who judged Casual Living’s ninth annual Merchandising Awards. more

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ICFA announces 50th annual Apollo Awards finalists
The International Casual Furnishings Association announces finalists for the 50th annual Apollo Awards, which recognizes retail excellence in the sales and marketing of outdoor furnishings. more

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Consumer Confidence Jumps in May
Index at highest level in eight months more

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National Wildlife Federation publishes Garden Furniture Scorecard
As Americans gear up for the warm summer months they will discover many garden furniture brands claiming to be eco-friendly, green or sustainably harvested. Unfortunately, few of these products have been rigorously audited to verify such claims. more

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Staycations offer opportunity for outdoor furniture sales
Almost one-third of consumers are staying home during vacation time, and 59% are cutting back on vacations, according to the recent Telescope National Shopper Survey. more

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Fast-Forward
In our first article in the April issue, we stated solid fundamental sales and marketing techniques that worked in the past, still work today only if those techniques are updated and applied for the changing world in which we live. Now let’s fast-forward to 2010 and get right to it: What you need to do to be successful in the coming year. Let’s begin with your advertising. more

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Announcement

Top 100 Powerhouse Specialists, 2009

Attention casual furniture specialists: Casual Living is collecting information on its next 100 Powerhouse Specialists. Results will publish in the September issue. The research is based on each specialist’s 2008 TOTAL sales. A description of each store’s operations will also be presented.

All sales figures will be published as Casual Living market research estimates. If you have any questions, please contact Group Research Manager, Dana French at (336) 605-1091 or email Dana at dfrench@reedbusiness.com Please click on the link below to complete your form. All forms must be submitted by Friday, July 17, 2009. 

For details, go to:http://www.researchtodayonline.com/data/CLTop100_09.htm

Editorial Invitation: Outdoor Rugs
Deadline: Wednesday, June 10

WE ARE seeking images of your Outdoor Rugs for our Outdoor Style feature that will appear in Casual Living's July issue. .

For more details, go to
http://www.researchtodayonline.com/data/CLInviteOutdoorRugs.htm

Editorial Invitation: Atlanta Gift
Deadline: Wednesday, June 10

WE ARE seeking images of your HOT PRODUCTS to be shown at the Atlanta Gift & Home Furnishings Market for our July issue.

For more details, go to
http://www.researchtodayonline.com/data/CLInviteAtlantaGift.htm

Editorial Invitation: Casual Preview Show in Chicago
Deadline: Wednesday, June 10

WE ARE seeking images of your HOT PRODUCTS to be shown at the Casual Preview Show in Chicago for our July issue.

For more details, go to
http://www.researchtodayonline.com/data/CLInviteICFAPrevShow.htm

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