Casual Living - January 01, 2005
Features
Wannabes crowd a growing market: Wicker Wars
"A few years ago, the consumer didn't really know there was a difference between the old wicker and rattan on Grandma's front porch and the new weather wicker, which was more durable and could be put outside," said Sabrina Ebel, general manager of Florida Backyard by Ebel, Inc. "Now, there's more product recognition; they're coming in looking for it and asking for it.
"A few years ago, the consumer didn't really know there was a difference between the old wicker and rattan on Grandma's front porch and the new weather wicker, which was more durable and could be put outside," said Sabrina Ebel, general manager of Florida Backyard by Ebel, Inc. "Now, there's more product recognition; they're coming in looking for it and asking for it.
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