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The Truth about Facebook: Why you need to use paid ads
Mark Kinsley, VP of marketing, bedding group at Leggett and Platt, gave a presentation at the MegaGroup Conference about stepping up your digital and social marketing. The presentation had great nuggets of actionable information, but it was something he said about Facebook that caught my ear: “Ask tough questions, like, does Facebook add value or […]
How can VR be used in the furniture industry?
Augmented reality has caused quite a buzz in the furniture industry lately, but what about virtual reality? There are two reasons why I feel VR won’t make a significant impact on retail and design: My personal experience with VR leads me to believe that shopping for furniture or designing a room with virtual reality won’t […]
Disruptors: Imaginary or necessary?
The other day I stumbled upon a LinkedIn post about disruptors by Alberto Brea, executive director of engagement planning at OgilvyOne Worldwide. It said: “Amazon did not kill the retail industry. They did it to themselves with bad customer service. Netflix did not kill Blockbuster. They did it to themselves with ridiculous late fees. […]
What Jimmy Johns can teach the furniture industry
Back in college I applied for a job at the chain sub shop Jimmy Johns. There were two parts to the application: the basic application form, background check, etc., and memorizing what was on each sandwich. Before securing the job, I had to take a test and write out what each sandwich had on it. […]
Why augmented reality for retail needs to be top notch
Augmented reality has amazing potential for the furniture industry, but we need to hold it to high standards for the sake of the customer and your business. Customers won’t settle for poor graphics, awkward positioning and frequent glitches in their augmented reality. They want technology that runs smoothly, is intuitive and solves their problem of […]
The wonderful world of the Internet of Things
The Internet of Things (IoT) is going to change the world as we know it. IoT is the idea that all devices can be connected to the Internet and to each other digitally. Its aim is to affect your life positively by allowing you to interact with everyday objects, like a mirror or a door, […]
Do consumers want to use augmented reality?
Augmented reality (AR) is one of the most talked about emerging retail technologies this year, and AR companies insist that it’s the next step in retail evolution. In the furniture industry, AR apps are used to show and place different products in realistic rooms. And while the industry is still divided on the use, there’s […]
5 innovations propelling the furniture industry into the future
Over the past few years, great strides in technological innovations have been made within the furniture industry, but we have only begun to see the potential of advanced technology for the industry. Here are five innovations that are just beginning to propel the industry into the future. Augmented reality. We’ve all heard about AR by […]