CHICAGO – Casual Market Chicago celebrated another successful show in September as casual outdoor sales growth and competition continue to rise.
This year, the trade show welcomed more than 46 new temporary exhibitors and boasted considerable growth in its collection of permanent showrooms via a number of expansions and new additions, including the relocation of Mamagreen and the opening of Pavilion Furniture.
After nearly seven years at the Design Center at theMART, Mamagreen moved to a larger showroom this year. The brand upgraded its space within the Design Center from 734 square feet to 1,826 square feet.
Additional permanent showroom expansions that debuted prior to Casual Market Chicago include Brown Jordan, Ebel, Eddie Bauer Home Outdoor – Kannoa, Gloster, Lane Venture, Lloyd Flanders and OW Lee.
In an effort to provide hospitality and residential designers an engaging space to shop for long-lasting luxury outdoor furniture, Pavilion Furniture opened a 725-square-foot showroom on the 15th floor. The streamlined space enables the brand to feature unique designs, including communal dining options from its new Brickell collection and contemporary lounge and dining furniture from its new Kendall collection.
Divano Lounge also opened its doors on the 15th floor this year and showed its line of fully upholstered outdoor furniture.
“The continued growth within the casual outdoor furniture market is exciting, and we appreciate that designers and retailers continue to look to the Design Center and Casual Market Chicago to discover new product, as it underscores our role as a leading industry resource,” says Beth Hicks, managing director of marketing for the Design Center and Casual Market Chicago. “We are pleased to welcome the design community to the new Pavilion Furniture and Mamagreen showrooms, as well as the others that have recently made their debut.”
The new Mamagreen showroom is located in suite 1586 and Pavilion Furniture in 1519A at 222 W. Merchandise Mart Plaza.