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February Digital Edition

February Digital Edition

Don’t miss the February digital edition of Casual Living Magazine. We kick off our Elements series with the hottest (literally!) of them all: Fire. From innovative new fire tables you can actually cook on to accessories that spark ambiance in a flash, we highlight all the ways this element is heating up the casual industry.

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February Digital Edition
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Video Coverage

  • Exclusive Interview with New Pride Family Brands CEO

     Casual Living Editor in Chief Waynette Goodson talks to new Pride Family Brands CEO Derek Ritzel about his role and the company's evolution.

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  • Bruce Bjorkman

    The Barbecue Lifestyle

    Bruce Bjorkman

    February 13, 2017

    Seeing is Believing

    One of the truisms of business that I’ve held for decades is this: If you’re not visible . . . you’re invisible! Many retailers don’t have enough fingers and toes to keep track of the number of times a customer has remarked, “I never knew you were there.” Let’s face it: Consumers get in a traffic pattern rut. If you’re not situated along their normal route to and from work or near their home, you’re most likely invisible to them. Years ago in this column, I shared the anecdote about the time I was a guest ...

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  • Waynette Goodson

    Inside Out

    Waynette Goodson

    February 13, 2017

    It’s Elemental

    Creating furniture for the outdoors or designing the quintessential “5th room” reminds me of what it’s like to take a yoga class outside—a real challenge compared to practicing indoors. I’ll tell you a secret: I have both taught and practiced yoga for over a decade now. It helps to keep me calm and centered in this crazy, casual world. (And after you read Gary James’ 2017 regulatory compliance report on p. 34 of our February issue, you may decide to start your own practice immediately.) Why is outdoor yoga so challenging? First, there’s no ceiling, so ...

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  • Bridget_Driscoll

    Casual Marketing

    Bridget Driscoll

    February 10, 2017

    Is Your Website User-Friendly?

    We've all been there: You go to a website, looking for specific information, and can't seem to find what you're looking for. More often than not, the problem is that this information is in part of the website that is either 1) hard to find or 2) buried deep within the infrastructure of the site. Here's a great example: The other day I was looking up the contact information of an outdoor furniture manufacturer. I searched the website and couldn't find it anywhere. So I did a general Google search, which brought up their Google ...

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