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  • Casual Fridays Millennials Episode 2

    Casual Friday Episode 2: Engaging Millennials

    Are you marketing to the Millennial generation? You better! This age group (16 – 35) has now surpassed Baby Boomers. Join the Casual Living crew at New Garden Landscaping & Nursery, as Editor Waynette Goodson interviews Online Editor Bridget Driscoll, a Millennial herself, about her shopping habits and how they reflect Casual Living's research Millennials v. Baby Boomers. (Source: Retail Trends & Myths: Millennials Prefer Online Shopping)

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Exclusive Research

Chat Groups cover

Total retail sales for chat groups reached an estimated $1.09 billion in 2015, according to the 2015 Casual Living Universe Study. That’s a 6.4% increase over 2014’s sales of $1.02 billion. Read the full report.

June Digital Edition

June 2016

In June, Casual Living is taking you to "Shade School!" But that's not all- make sure to check out the winners of our Merchandising Awards and the master class section on wicker and woven. Click here to view.

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  • Ronda Whitaker

    Casual Grilling

    Ronda Whitaker

    June 23, 2016

    3 Steps to a Pizza-tasting Event on the 4th

    Grilling hot dogs and hamburgers is as American as apple pie – and it’s easy. So buyers sometimes need nudging to try something different on their grills. Retailers who plan special on-site events to offer up know-how and advice can instill trust and loyalty in their patrons. Even better, these fun events attract new traffic as well. So why not host a pizza- tasting party during the 4th of July holiday? Say “slice to meet you,” put some tunes on the speakers, and then grill anything from traditional to gourmet pizza this – the turnout just might surprise you.   1. First ...

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  • Bridget_Driscoll

    A Casual Word

    Bridget Driscoll

    June 17, 2016

    5 Things I Learned at Content Camp

    Earlier this month, the Casual Living team, along with other Progressive Business Media staffers, went to nearby retailer Furnitureland South for our first-ever Content Camp. During the day-long workshop, we immersed ourselves in everything content, learning about social media practices, Google Analytics, optimizing our websites and how to really engage with our readers. We also learned that more people own a smartphone than own a toothbrush. Ewww… That ickiness aside, here are five things that we learned at Content Camp that you can apply to your business. 1- Facebook has its own search algorithm Lots of people think that as ...

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  • Bruce Bjorkman

    The Barbecue Lifestyle

    Bruce Bjorkman

    June 16, 2016

    Ole Ben Was Right!

    There's an eight-and-a-half by 11-inch piece of paper that's taped to the wall behind my computer monitor. Every time I look up, I see it. The paper has 15 words that state, "The bitterness of poor quality remains long after the sweetness of low price is forgotten." Benjamin Franklin printed that sentence more than 200 years ago. It's an enduring truth that needs to be reintroduced into our everyday selling routine on a regular basis. And I believe it’s also a battle cry to the independent retailer on how you can compete against national chains and ...

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