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March Digital Edition

Casual Living cover for March 2015

Spring forward with our March digital issue of Casual Living to peruse outdoor kitchen products, create your own library, click through to advertisers and share through social media. Enjoy the issue!


  • Kristin Sprague

    Digital Dexterity

    Kristin Sprague

    March 11, 2015

    To Pin or not to Pin – In 2015, it isn't Even a Question

    In just over four short years, Pinterest has grown into a retailer’s land of opportunity. As potential customers build their pin boards of intentions on the fanatically popular site, they are very likely to either expose your products to a world of other potential customers, or pin your product in their plans for a future purchase. So why should you add another social media destination to your marketing plan? That’s an easy question to answer. In the United States, researchers are saying that Pinterest is the top traffic source to retailer websites. Whether it’s planning for their ...

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  • Storis

    Technology Talk


    January 1, 2015

    For a better customer experience

    Invest in your customers with timely tactics to close the sale. Everything in casual outdoor retail revolves around the customer. By providing the customer with a tailored shopping experience, you drive sales growth. Retail software enhances the customer experience by giving your sales team the proper tools and information required to complete a sale and efficiently follow up on leads. What it all comes down to is that deploying an integrated retail software system and related companion tools can increase closing ratio, average ticket and bottom line. When a customer walks in (a customer relationship management tool called) an “up ...

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  • Kristin Sprague

    Digital Dexterity

    Kristin Sprague

    December 22, 2014

    App Support

    When sticking to 2015’s New Year’s resolutions gets challenging, there’s an app for that. Nearly 50 percent of Americans will set New Year’s resolutions for 2015, yet by February, 92 percent of us will have already given up. There are many reasons we may not succeed. We might make unrealistic resolutions, or we won’t equip ourselves with the mental ammunition to reach our goals. Maybe, however, Mental Ammunition, aka Will Power, doesn’t need to come just from us. What if our personal will power could be enhanced with a little help from our technology ...

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  • Design Camps set for Atlanta and Las Vegas markets

    Design Camps set for Atlanta and Las Vegas markets

    Kelli Ellis and Lori Dennis will conduct Design Camps during the upcoming Atlanta and Las Vegas winter markets to help designers learn, network and be inspired. The designers’ complimentary Two-Day Design Camp, to be held Jan. 10-11 at AmericasMart in Atlanta, features a full-day showroom tour and a half day of speakers, including design icon Suzanne Kasler. Their One-Day Design Camp, to be held Jan. 19 in Las Vegas, will feature a welcome breakfast in the Jaipur showroom, an interactive showroom tour and a cocktail party at Natuzzi. To learn more, watch this video about takeaways to be expected at the camps or visit

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  • conf1

    Casual Living Conference 2015 Highlights

    The fourth annual Casual Living Conference brought together outdoor furniture retailers, residential furniture retailers, online retailers, designers, manufacturers, sales reps and others who proved they were “In It to Win It.”

    The Feb. 18-20 conference at Rosen Shingle Creek hotel in Orlando started off with golfing and a retail tour of Leader’s Casual Furniture’s Orlando location. Meals, cocktail parties and educational seminars kept attendees connected and busy learning more about winning strategies in the outdoor furnishings marketplace.

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New Products

  • USA Premium Leather


    The company's newest contemporary home theater group features a raspberry leather cover. USA PREMIUM LEATHER
    C-1440, C-1432

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