March Digital Edition

March 2017

In the March digital edition of Casual Living Magazine, we focus on all things grills, including upcoming products at the HPBExpo. From grilling retailers to the latest outdoor cooking innovations, this issue is sure to make your mouth water. 

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March Digital Edition
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Video Coverage

  • Announcing a New Publication

     Casual Living Editor Waynette Goodson recently presented at The Merchandise Mart’s annual Outside Design Conference in Chicago. She spoke with The Mart’s Managing Director of Marketing, Beth Hicks, and revealed a new project, a luxury magazine titled Exterior Design.

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  • Image of Jennifer Bringle

    Outdoor Focus

    Jennifer Bringle

    March 22, 2017

    Rolling Out the Red Carpet

    I recently attended a media event at a local outlet mall that brought together a select number of editors, reporters and bloggers for a private shopping experience. The center literally rolled out the red carpet for us, treating my fellow shoppers and me to champagne and hors d’oeuvres, free gifts, discounts and other goodies. By the end of the night, my arms were laden with overflowing bags, and I was already planning my next visit. The next day, I shared a photo of my loot on social media, and as I perused the other mentions using the event’s ...

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  • Bridget_Driscoll

    Casual Marketing

    Bridget Driscoll

    March 21, 2017

    How videos transform your online marketing

    Perhaps more than anything else, videos have the power to transform your digital marketing strategy. According to HubSpot, putting a video in an email leads to 200-300% increase in click-through rate, a video on a landing page increases conversions by 80%, and mobile consumption on YouTube rises 100% every year. And videos don’t just build engagement. They also break up web pages and give eyes a breather. And they provide easily shareable content that can go viral. Sharing content with your audience keeps you on their minds—and that proves to be handy come buying time. The more educated ...

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  • Bruce Bjorkman

    The Barbecue Lifestyle

    Bruce Bjorkman

    March 15, 2017

    A Fond Farewell

    So much has changed in the retail landscape since my first column appeared in this magazine in 2013. In just four short years, there’s been an explosion in the number of new grill brands. We’ve seen well-known casual and barbecue retailers close their doors. There is the continual shift in how and where people buy products to enhance their outdoor spaces. The pace of change increases ever-more quickly each day. Looking back at the four years seems like decades, rather than years. The drum beat of our lives seems to continually increase in tempo. There is no slowing ...

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  • 2017 Ambiente

    Slideshow: 2017 Ambiente Outdoor Products

    FRANKFURT, Germany – The February 10-14 Ambiente show in Frankfurt drew an estimated 137,000 buyers from 150 plus countries around the world seeking the latest designs and trends in housewares, furnishings and other decorative items for the home.

    Among the more than 4500 exhibitors were some outdoor furniture manufacturers from Germany and other parts of Europe. Buyers shopped a variety of pieces from sectionals to umbrellas and outdoor lounge chairs. The product mix featured both woven natural materials such as wicker and rattan as well as pieces with contemporary leaning metal frames.

    These are some examples of product seen at this year’s show.

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