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  • Casual Friday: Three Online Marketing Tips

     News and Online Editor Bridget Driscoll reveals three ways to locally optimize your website to best reach your target audience—as well as a new feature to look forward to in the new year.

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Paula Deen and Pride at HP Market

Or rather, outside the house. Casual Living Editor Waynette Goodson gets the inside scoop on Sunvilla's two outdoor Paula Deen collections - with a hint at what's next. And it's all thanks to Universal Furniture. Click Here to watch this video!

December Digital Edition

December Digital Edition

Our December issue is now available! Get a look at 2016 in review with the State of the Industry report, research highlights and all that trended in 2016! Readers can also get a preview of what is to come at ITMA Showtime. 

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October Digital Edition


Pair App

When Seeing Is Believing—and Buying
Is virtual reality the future of selling furniture?

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  • Bridget_Driscoll

    Casual Marketing

    Bridget Driscoll

    November 30, 2016

    Local Optimization: Focus SEO Efforts

    In my previous blog post, I briefly talked about optimizing locally. The difference from normal page optimization isn't overtly obvious, but some key changes in the approach can help outdoor retailers focus on their targeted areas. Here's an example of local optimization that we can all relate to: Say you're hungry and want to eat at a restaurant you've never been to before. Typically, the first step is to look up information about that restaurant, and the first things you’ll want to know are usually: 1) the telephone number, 2) a location, 3) hours and ...

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  • Image of Jennifer Bringle

    Outdoor Focus

    Jennifer Bringle

    November 21, 2016

    Why m-commerce is the new e-commerce

    If you think e-commerce is the next big thing, I have bad news for you: You’re already behind. The biggest new trend in retail is small, and likely in your pocket or purse—m-commerce, or shopping via mobile phone. According to a report from Internet Retailer, 30% of e-commerce in the U.S. is conducted via mobile devices, and mobile commerce generates around $100 billion in revenue per year. That’s a sizeable chunk of the retail market. So, how do you get a piece of that pie? The first step is making certain your e-commerce site is optimized ...

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  • Bruce Bjorkman

    The Barbecue Lifestyle

    Bruce Bjorkman

    November 15, 2016

    Make a Friend, Make a Sale

    I learned decades ago that when it came to sales, people bought from people they liked. That’s been one of the cornerstones of my selling life ever since. And it’s the basis of what has become known as “relationship selling.” In 1990, “Relationship Selling” hit the shelves. The book by super salesman and speaker Jim Cathcart became an instant classic, selling tens of millions of copies. In 2016, the title is still in print, a testimony that the principles and training contained in its pages are still just as important and effective. The gist of Cathcart’s book ...

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