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Total retail sales for chat groups reached an estimated $1.09 billion in 2015, according to the 2015 Casual Living Universe Study. That’s a 6.4% increase over 2014’s sales of $1.02 billion. Read the full report.

May Digital Edition

May Issue

In May, Casual Living is all about the art of Going Green! But, don't forget to check out the High Point Market report and our coverage on the upcoming barbecue season.  Click here to view.

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  • Bridget_Driscoll

    A Casual Word

    Bridget Driscoll

    May 23, 2016

    Audiences: Who are you talking to?

    Casual furniture manufacturers and retailers are always on the lookout for ways to improve their advertising. If it weren't for advertising campaigns, there is a good chance that no one would know they existed! Some methods are more successful than others. Cold calls and telemarketing are oftentimes met with hang-ups or the recipient asking them to put their number on the "do not call" list. This is referred to as "outbound advertising." You send your message out there and hope it resonates with someone. You never know who will be watching your TV commercial or listening to your radio ...

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  • Bruce Bjorkman

    The Barbecue Lifestyle

    Bruce Bjorkman

    May 15, 2016

    The Power of Email

    It should be no secret that we are firmly planted in the “Digital Age.” The Internet, email and social media channels such as YouTube, Facebook, Twitter and Instagram, along with many other digital interaction choices, abound. Most of these digital communication media tools are absolutely free to use. So why is it that so few retailers are using one or all of them on a consistent basis? It’s my opinion that one of the best free marketing tools at your disposal is email. Not only is it free, it’s also a direct, personal link to your customers. Email ...

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  • Vicky Jarrett

    Inside Out

    Vicky Jarrett

    May 9, 2016

    Tools, techniques of retailers

    Casual manufacturers have told me. Retailers insist that it is so. And our own proprietary research affirms it time and again. But the idea of how much people love and are intrigued by living in their outdoor spaces really came home to me in a new way with a telephone call I received recently from a young university student working on a research project of her own. She peppered me with questions about the casual furniture industry, each of my answers leading her to more questions – boy, she’d be a great reporter someday! – and when there was finally a ...

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